Charlie Reading was the founder of Efficient Portfolio, one of the UK's top financial planning practices prior to its sale, and was a Chartered Financial Planner. He is a 4 times Ironman finisher, ultrarunner and the host of The Business of Endurance podcast, where he interviews top endurance athletes from around the world.
He is the author of 4 books, including 'Entrepreneurial Happiness', 'The Dream Retirement' and ‘The Life Legacy Gift’. Finally, he has founded and sold several businesses on his entrepreneurial journey, and now runs a coaching business for professionals called The Trusted Team.
Claire Fudge, co-host of The Business of Endurance podcast, brings a wealth of expertise as a High-Performance Nutritionist and Clinical Dietitian. With a distinguished background in clinical nutrition and high performance nutrition coaching, Claire's career embodies a seamless blend of nutrition science and athletic performance.
As the founder of 4th Discipline , Claire's mission revolves around optimising energy and performance for busy business leaders, CEOs, and professional athletes alike. Her journey from clinical dietitian to a high performing endurance athlete has uniquely positioned her to understand the symbiotic relationship between nutrition, sport, and high performance in business.
