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Fuel Your Journey to Success:

Uniting Endurance Sport,
Business Growth, and Personal Development

Charlie Reading

Charlie Reading was the founder of Efficient Portfolio, one of the UK's top financial planning practices prior to its sale, and was a Chartered Financial Planner. He is a 4 times Ironman finisher, ultrarunner and the host of The Business of Endurance podcast, where he interviews top endurance athletes from around the world.

He is the author of 4 books, including 'Entrepreneurial Happiness', 'The Dream Retirement' and ‘The Life Legacy Gift’. Finally, he has founded and sold several businesses on his entrepreneurial journey, and now runs a coaching business for professionals called The Trusted Team.


Claire Fudge, co-host of The Business of Endurance podcast, brings a wealth of expertise as a High-Performance Nutritionist and Clinical Dietitian. With a distinguished background in clinical nutrition and high performance nutrition coaching, Claire's career embodies a seamless blend of nutrition science and athletic performance.

As the founder of 4th Discipline , Claire's mission revolves around optimising energy and performance for busy business leaders, CEOs, and professional athletes alike. Her journey from clinical dietitian to a high performing endurance athlete has uniquely positioned her to understand the symbiotic relationship between nutrition, sport, and high performance in business.

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