Alex Bok

Welcome to this episode of The Business of Endurance podcast! Today, we're thrilled to have Alex Bok, the visionary founder of Kú Cycle, with us. Alex's journey from a successful banking career to revolutionising the triathlon bike industry is nothing short of inspiring. In this episode, you'll discover how Alex’s insights from Formula 1 engineering and his passion for triathlon led to ground-breaking innovations in bike design. Learn about the importance of marginal gains, the impact of aerodynamics on performance, and how Kú Cycle's unique business model is disrupting the industry. Alex will share stories from his collaboration with top athletes, including his work with the legendary Brett Sutton and the rising star Rico Bogen. Whether you're an athlete, entrepreneur, or cycling enthusiast, this episode is packed with valuable lessons on fitness, business, and personal growth. Don't miss out on Alex’s practical advice and inspirational journey!

Highlights:

Transition from Banking to Bike Boutique
Innovative Concepts in Bike Retail
Founding and Philosophy of Kú Cycle
Technical Innovations in Kú Cycles
Challenges and Evolution in Bike Design
Team BB and Professional Triathlon Insights
NextGen Project and Future Goals
The Evolution of Aerodynamics in Cycling
Balancing Innovation and Production in Bike Manufacturing
The Role of AI in Modern Cycling
Funding and Business Strategy for Kú Cycle
Ku’s Marmite Effect: Love It or Hate It
Tony Robbins' Influence on Personal and Business Growth
The Power of Books and Compounding in Business
Understanding CDA and Its Impact on Performance
Future Goals and Innovations for Kú Cycle

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